News and Events

Customer FAQs Regarding Relyance Bank Acquiring Heartland Bank Branches

Q. Why was my Heartland Bank branch sold?

A. On Tuesday December 12, 2017, Heartland Bank entered into a purchase and assumption agreement with Relyance Bank, N.A. to sell all Heartland deposits, three Heartland branches in Sheridan, Fordyce and Bryant, as well as the loans assigned to these branches.

This is an excellent opportunity to combine two geographically complementary financial institutions. The transaction will provide Heartland and Relyance customers with an expanded set of branch offices across Arkansas.

The transaction is expected to close in the first quarter of 2018.

Q. How will this affect my account(s)? Do you plan to change any deposit rates or products or services?

A. Until the transaction,which is slated to close in the first quarter of 2018, is complete, it is business as usual. Please continue to bank the way you normally do at any of the five Heartland Bank branches or through the website,

Any account changes to your products and services will be communicated at a later date. The goal of Heartland Bank and Relyance Bank is to make any changes as seamless as possible for customers.

Q. What about my Heartland Bank loan(s)?

A. As Heartland Bank continues its operations, your loan account number(s), payment amount and due date remain the same. You will continue to make payments as you have in the past. If you are having your payment deducted from your account, it will continue. If you pay by check, you should continue to send your payments to the same address you have always used. If there are changes to your loan payment address, that will be communicated prior to the closing of the transaction.

This will not affect any loans in process either. Please continue to communicate with your lender.

Q. Can I still bank at my bank branch?

A. Yes, please continue to conduct your banking transactions at your preferred Heartland Bank location. Please remember that Heartland Bank and Relyance Bank are two separate institutions. Heartland Bank customers cannot conduct transactions on their Heartland Bank accounts at Relyance Bank locations. After the sale is complete, you will enjoy the convenience of 16 additional Relyance Bank locations located throughout central and south Arkansas.

Q. Will the branch hours remain the same?

A. Yes. Heartland Bank’s hours of operation will remain the same for now. If there are changes to branch hours, that information will be communicated to you well in advance of the change.

Q. What about my online banking access? 

A. Please click here for details regarding online banking access

Q. Can I still use my Heartland Bank checks?

A. For now, yes, you should continue using your Heartland Bank checks. You will be notified closer to the transaction date of any changes to your checks.

Q. What about my ATM/debit card?

A. Your ATM/debit card will continue to work as it has in the past.

Q. Will CDs or IRAs be affected?

A. No. The terms and conditions will remain the same.

Q. What about the Heartland Bank staff members?

A. Relyance Bank plans to retain all Heartland employees associated with the Sheridan, Fordyce and Bryant locations.

Q. What if I have additional questions?

A. If you have questions about your account(s) or about this acquisition, simply call or visit your Heartland Bank branch. A bank representative will be happy to answer your questions.



Pine Bluff based Relyance Bank to acquire Heartland Bank Branches

Relyance Bank, N.A. headquartered in Pine Bluff, Arkansas, and Heartland Bank, headquartered in Little Rock, Arkansas, announced today that they have entered into a purchase and assumption agreement for Relyance Bank, N.A. to acquire the Heartland Bank branch facilities located at 4937 Highway 5 North in Bryant, 610 West 4th Street in Fordyce, and 108 South Main Street in Sheridan, Arkansas, and to assume certain deposit accounts and acquire certain loans and other assets at those facilities, and certain deposit accounts maintained at the Heartland Bank offices located at 5100 Kavanaugh Boulevard and One Information Way Suite 300 in Little Rock, Arkansas. Deposits assumed from the Little Rock Heartland locations will be assigned to the Relyance Branch located at 1801 North Fillmore Street.

The purchase is contingent on the approval of regulatory agencies and the satisfaction of other conditions set forth in the purchase and assumption agreement. The closing of the transaction is expected to occur in the first quarter of 2018.

Customers of both banks should continue to conduct business as usual at their existing bank locations until further notice. If customers have questions, they should contact their local branch office.

“Heartland Bank is a good fit for our geographic market areas,” stated Chuck Morgan, Chairman, President, and CEO of Relyance Bank. “The acquisition provides us with the opportunity to offer more convenience and better serve our Relyance customers in central and south Arkansas, and the Bryant, Fordyce, and Sheridan branches allow us to expand into strategically important communities for Relyance Bank.”

 “Relyance Bank is a respected banking organization with a history of great service to their customers and communities,” noted Larry Bates, Heartland’s Chairman, President, and CEO. “We look forward to working with Relyance to insure a smooth transition for all involved.”

About Relyance Bank

Relyance Bank is owned by Jefferson Bancshares, Inc., headquartered in Pine Bluff, Arkansas. Established in 1965, Relyance has a total of 16 community banking locations serving the Arkansas communities of Hot Springs, Hot Springs Village, Little Rock, Pine Bluff, Redfield, Star City and White Hall. Relyance offers a full range of electronic, deposit, trust and investment management services, as well as business, commercial real estate, construction, agriculture, mortgage, residential and consumer loans. Relyance Bank had $770,680 million in total assets as of September 30, 2017. At completion of the acquisition, Relyance will approach $950 million in total assets. To learn more, visit Relyance Bank’s website at

FAQs Regarding the Sale of Heartland Bank to Simmons Bank

Dear customer, 
We are pleased to inform you that, on Monday, August 28, Simmons Bank acquired all of the capital stock of Heartland Bank. 

While Heartland and Simmons will continue to operate as two separately chartered institutions, this association helps bring the level of financial stability that Heartland customers and employees so desire. 

To help ensure you are informed, please reference the following Q&A that covers important information about, among other things, our new management team, new Board of Directors and your deposit FDIC insurance coverage. 

Please contact any of our Heartland offices if you have further questions or need additional information. 

Thank you for your continued loyalty to Heartland Bank, we look forward to further strengthening our relationship.


Larry Bates
Chairman and CEO
Heartland Bank

Click here for the Q&A

Important Information About Your Debit Card


In order to protect Heartland Bank and our customers from debit card fraud, we periodically must restrict certain geographic areas or merchants that are experiencing high instances of fraud. 

If you are planning to travel outside of Arkansas, please be aware that we may periodically restrict signature based transactions in areas experiencing a high velocity of fraudulent transactions, but also know that you can still use your debit card at ANY merchant that is able to process a PIN based transaction. You should choose debit at the PIN pad or have the merchant run your card as a debit, and use your 4 digit PIN.

We apologize for any inconvenience this may cause our customers. If you have any questions or need more information, please contact us at (501) 663-3306 or email